CMMU has been prepared to steer the college to achieve the goal of sustainable growth mindset the evolving context, i.e., change in demands for graduate study, change in educational regulations and regulators, increased competition from local and international competitors, and globalization.

The strategic action plans for Excellence in Management for Sustainable Growth include among others the use of methods to attract new applicants to achieve the target number of enrolled students so that the stream of revenue can be ascertained while the expenses be controlled and investment be made appropriately. The methods include, for example, the proactive marketing activities through various media channels and students/alumni, the building of brand awareness/ recognition, the continuous improvement of the quality of educational products and services, and the engagement with business partners. The development of faculty and staff and other support systems will also be closely administered.